3 of billionaire Jeff Bezos’ secrets to success
In July 1994, Jeff Bezos filed the paperwork to launch a company he called Cadabra, Inc., a shortened version of the famous magician’s expression, “abracadabra,” according to the Seattle Times. That name didn’t last long, though, because Bezos’ first lawyer, Todd Tarbert, informed Bezos that over the phone, “Cadabra” was often misheard as “Cadaver,” Brad Stone writes in “The Everything Store: Jeff Bezos and the Age of Amazon.” A second option Bezos considered was Relentless. The Relentless.com URL still takes you to Amazon today. But Bezos’ friends told him the name sounded “a…
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