Apple CEO Tim Cook recommends this decision-making tactic above all others
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple’s SVP of Operations and Chief Operating Officer. As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company’s supply chain, helping lead Apple to profitability. Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs’ legacy…
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